User blog comment:Paulsultimates/New DCnU earth/@comment-867021-20110912130953

Myself, by reading through the first batch, really don't think what DC is doing this month is all that different from what they were doing last month. It looks to me anyway like the reset is basically two things: 1. Marketing ploy. That goes without saying. 2. An excuse for writers to pick and choose from previous continuity which elements they would like to include in stories.