Thread:Aged Goblin/@comment-3008558-20140315103800/@comment-246292-20140315155555

Tony, the search engine optimization is a good thing for the site even if it seems petty and pointless. The naming standards we use are great for indexing purposes but terrible fro bringing the site traffic. No one ever google searches for "Orin (New Earth)" but they may search for Aquaman or Arthur Curry. Instead of our link showing up very far down in the results, we're usually on the first or second search page. That brings the site views.

As for the New 52, you are free to hate it. I'll admit I'm less excited about DC right now than I have been in a while. But we are the DC Database and, as a site, we can't ignore the New 52's existence.