Board Thread:Questions and Answers/@comment-3020860-20181010055200/@comment-3361105-20181022040636

Having already commented on the Talk page, I'll also reproduce my response (pretty much) verbatim:

Using "New 52" to refer to an era is the best effort on our part to encompass the "era" of comics in general, that these comics belong to.

The flaw in referring to something as "The Modern Age" is that it implies that it is current and contemporary. Which is why - in the real world (not in terms of comics) - the modern age ended at the beginning of the 20th century, and we had to refer to the new era in the 60s as "post-modern" - an inherently bad name, given that it invokes the previous age by its name. And then what the heck comes after that?

As far as we are concerned, the Modern Age of comics ended when the New 52 began.

So, our mistake was in naming the era after DC's re-branding, because it inevitably results in concerns like this. Our intention was for the "New 52" era to be applicable to any comics published until another significant change in the nature of comic book writing and comic book publication comes about - in the same way that the Golden Age, Silver Age, and Modern Ages of comics refer to significant shifts in writing and publication over the previous "ages".

Rather than call it the "post-modern" age, we went for something more immediately applicable - and if you think of it in terms of long-term effects and resonance in DC comics, this is still the New 52 era, even if the New 52 branding is long gone