User blog comment:J'onn J'onzz/DC Reboot/@comment-4434575-20110914141343

? I don't understand how the reboot is a gimmick. The entire DC Universe was based upon titles which weren't designed to have continuity but slowly evolved into one continuous story.

It makes more sense to allow the titles to be designed from a point where continuity between the stories and the universe as a whole can be achieved without tacky and convoluted story plots. The point of the relaunch is to make this happen.