They love a good reboot.

It's generating buzz. I suppose that's a good thing

As for a reboot... Give or take another decade or two for one

I'm actually pretty hyped up for it.

It's a mere two-months alternate future event (and not the next direction for several years as it was conceived of). After it is over, DC will introduce in the main universe whatever they think they can make profit from, and will ditch the rest. It is not a big deal.

Although I must admit I don't care anyway. I don't want to come across as a cranky, bitter, jaded fan... but I'm not and haven't been happy with most of the DC Universe for a long while, and the only thing worse than DC's writers ideas are some forum-dwelling fanboys' ideas.

On second thought, I don't sound like a stereotypical cranky fanboy but more like John "I am the only who knows how to write the characters and everybody else is an idiot" Byrne. UGH.

It honestly seems pretty dumb to cancel all main universe stuff for a brief time just to push this future timeline out. You dont boost sales by forcing your readers to read one title.

I'm sure there will be a boost in sales for the relaunch after Future State (c'mon, Another. Give the company some time to reorganize, though I thought it was just fine before)

Though it may not be as sucessful as New 52 in terms of sales. Trades for Rebirth weren't as high as New 52 trades, if I recall from an article

@Fatebuoy

Diminishing returns, I call it. And fatigue event. The first time they made an universe-chaging mega-event, they drew the direct market's attention powerfully. Nowadays, events barely increase sales two or three months before they drop quickly back to their normal levels.

Or lower.

Older fans are tired, and young children want nothing to do with that mess.

What’s this

My biggest problem with this upcoming event was the lack of build up and this event fatigue. We had so many events already, we barely got out of Dark Metal to get into Death Metal. We also get the lack of build up for the upcoming event, the time frame between January and February is just to short of a time to develop the new characters and explain the aftermath of Death Metal. Personally I don't think Future State is a bad idea, but the timing was undesirable. Also unless Future State is like an alternative universe, the characters will stick around defeating the purpose of Rebirth which was to bring back old relationships, characters, ideas. But so far it's been less of that and more of events bringing old characters/teams back and forgetting those characters/teams after. I'm not trying to say DC is doing bad with this event, I'm just saying they need to slow the pacing down and focus on individual story arcs rather than crossovers and events so that it can lead up to Future State rather than a time skip.