He is visibly influenced by the popularity of Superman, although instead of being an adult like Clark Kent he is a child named Billy Batson who transforms into an adult body. This happens when he says the name of the wizard who granted him powers, "Shazam." Captain Marvel was originally published by Fawcett Comics until their comic line folded. The character was licensed by DC Comics in 1972, and then purchased outright with the rest of the Marvel Family in 1991. In 2011 as part of The New 52 they changed his name permanently to "Shazam" to avoid legal disputes with their competitor Marvel Comics.